The WellnessXChange is a community of wellness thinkers, creators, registered practitioners, and healers.
The Journey
The wellnessxchange is a culmination of 13+ years of grassroots work in the wellness
community. It’s parent company Grassroots Marketing & PR (GMPR) was founded 2011 in
Toronto, Ontario by Crystal Harbans. GMPR set out to exclusively amplify the voices of trusted all-natural health & wellness products / services. To date GMPR has represented hundreds of wellness brands, primarily through implementing it’s very own multidisciplinary marketing approach. From garnering mainstream media attention, to targeted guerilla marketing
tactics, launching ‘meaning driven’ wellness pop-up events, partnering on social justice
community initiatives, and curating its own farmers markets and initiating various workplace
wellness initiatives.
Fast forward to 2020 the beginning of the momentous covid-19 pandemic. Which propelled
the ignition of the community centred initiative wellnessxchange. The need for community
and wellness became of profound importance while enduring social isolation measures.
Hence, connecting with wellness community became vital to surviving during the pandemic.
This cultural shift set in motion a collective societal need to lead healthier, cleaner, happier,
and more connected lives
The wellnessxchange serves as a bridge that connects community, wellness knowledge,
wellness products, wellness speakers and wellness services. Our goal is to help humanity live
longer, healthier and happier lives, naturally. Our biggest impact has been in the workplace;
our innovative holistic wellness approach has helped us reach thousands of employees. Our
innovative programs and workshops focus on; emotional wellness, nutritional wellness, mental
wellness, physical wellness and nature connection as a means to attaining optimal health and wellness.
Wellness Shop / Brand Collaborations
Our wellness shop is a well curated selection of high quality, local, all-natural, sustainable and
consciously created products. We believe that going natural does not have to compromise
effectiveness. In fact, we have found that the cleaner and more natural the product is, the
better performing it is than synthetic, mass-manufactured, toxic products.
Our online shop places emphasis on humans maintaining a healthy and balanced
relationship / exchange with nature. Our goal is not to constantly take from nature and in
return, pollute it after utilizing its vast healing properties. Hence, sustainability and ethical
sourcing are high on our list when choosing products and services offered by our market.
The WellnessXChange online store standards are in accordance with environmental bodies
such as Cruelty free – (absolutely no animal testing), Ontario Bee Keepers Association,
Leaping Bunny, Canada Certified Organic and NO GMO.
CORPORATE + COMMUNITY WELLNESS PARTNERS